Stop into Om for a celebration of cannabis on 4/20! We’ll have plenty of product specials and fun shenanigans!
For those that don’t know, 420, 4:20, or 4/20 is slang in cannabis culture for the consumption of cannabis, especially smoking cannabis around the time 4:20 p.m. and smoking cannabis in celebration on April 20th!
In 1971, five high school students used the term “420” in connection with a plan to search for an abandoned cannabis crop that they had learned about, based on a treasure map made by the grower. They designated the Louis Pasteur statue on the grounds of San Rafael High School as their meeting place, and 4:20 p.m. as their meeting time. They referred to this plan with the phrase “4:20 Louis”. After several failed attempts to find the crop, the group eventually shortened their phrase to simply “4:20”, which ultimately evolved into a code-word that the teens used to mean consuming cannabis.
April 20th has become an international counterculture holiday, where people gather to celebrate and consume cannabis. Many such events have a political nature to them, advocating the liberalization / legalization of cannabis. Vivian McPeak, a founder of Seattle’s Hempfest states that 4/20 is “half celebration and half call to action”. On this day, many cannabis users across the world protest in civil disobedience by gathering in public to light up at 4:20 p.m.
As cannabis continues to be decriminalized and legalized around the world, Steve DeAngelo, cannabis activist and founder of California’s Harborside Health Center, notes that “even if our activist work were complete, 420 morphs from a statement of conscience to a celebration of acceptance, a celebration of victory, a celebration of our amazing connection with this plant” and that he thinks that “it will always be worthy of celebration”.